By limiting the scope of the redesign, you will prevent polarized opinions.
Some customers may love it while others will hate it. Sweeping changes to your logo can often yield polarised opinions. It’s essential to keep track of what your consumers like and dislike about the changes.
With each change, make sure you seek and analyze consumer feedback. If you feel you need to make sweeping changes, break up the changes over time and multiple iterations.įollow the Google approach. When you opt to change only a few elements of your logo, you give fresh legs to your logo without losing audience recall. Try incorporating subtle changes into your logo while maintaining its overall look. When you think to redesign your logo, several businesses attempt to complete a makeover, including design, color scheme, font, and imagery. When going in for your logo redesign, keep the following three points in mind. A logo will need a makeover as time goes on. However, most businesses will need to change their logo over time. Shell is one such company that comes to mind. These companies stick to their original logo. Some brands get their logo right the first time, and the business grows but doesn’t evolve in new directions. Logo Redesign: Three Things To Keep In MindĪ powerful logo can assist in brand recall and have a positive impact on your business. Your brand needs to evolve to stay up to date with the latest trends.īuild a beautiful logo in just a few minutes. Your audience base will be continually changing. Let’s say your brand is a fashion label targeting people between the age of 20-30. The aim is to align the service offering in the mind of customers. That change, a pivot to the name Shift4Shop, was undertaken to align the eCommerce part of the business with the payment processing service.
MY LOGO FOR FREE
You can build an online store for free on Shift4Shop if you use Shift4 for payment processing. Part of the reason we changed our name is because of a fundamental change in how we do business. We changed our name from 3DCart to Shift4Shop. We recently went through a major rebranding process. Notice the arrow in the new logo that starts at A and ends at Z? It’s an indication that Amazon today sells everything from A-Z. However, over time, they evolved by adding multiple product categories. Let’s begin by looking at one of the primary factors that led us to recently go through a rebranding process when your business evolves.Īmazon initially started as an online bookstore. I’ll start this guide by looking at some of the different reasons you might need a logo redesign.
Yet, sometimes your logo just doesn’t seem to deliver that positive impression you desire. The logo should represent your brand personality and leave customers with a positive impression of your company. Your logo is the first step in narrating the brand story. When Should You Consider A Logo Redesign? You could have a whole new color scheme and maybe even change your business name (for example, Federal Express to FedEx).Īfter a logo redesign, your new logo will most likely be completely different from your earlier logo. It's almost like doing a plastic surgery on your logo. In the latter you maybe only changing a few elements, a slight modification, or a different font in the former, you completely redesign your logo. What Is A Logo Redesign?Īpart from being the 11th bonus track on Lemon Demon's 8th album, “Spirit Phone”, logo redesign is a rather dramatic approach compared to a logo refresh. This blog post will discuss the triggers that dictate a logo redesign, current design trends, and how a redesign can help in strengthening your brand identity and recall. Yet, your logo can become dated, and you’ll need a logo redesign. A lot of Nike ads now just feature the logo without the brand name. The Nike tick is a prime example of a captivating logo that triggers an instant brand recall. A well-designed logo helps with brand recall and communicates vital messaging to your audience. Your logo is an important part of your brand identity.
0 kommentar(er)
